Spike TV's transformation into The Paramount Network was officially unveiled Thursday during Viacom's quarterly earnings call. Shortly after the call ended, Spike TV president Kevin Kay outlined, in broader strokes, what the rebranding means for Spike TV's new direction in a memo to staff.
The rebranding will begin this year with a tentative launch for early 2018, further confirming The Hollywood Reporter's Wednesday exclusive.
Hailed as a "watershed moment" for Spike, Kay noted that the rebranding would include a push for high-quality scripted — including comedy — as well as unscripted programming. Also joining the lineup would be tentpole movies from both Paramount Pictures and outside studios.