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News: General

Chinese Box Office: Bounty and Conundrum

Monday, May 22, 2017   (0 Comments)
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From Deadline:

“Every studio and financier in town and filmmakers and creatives have all changed their strategy to adjust to the fact that there is a new market [(China)] that will be the biggest in the world,” says one film exec. “The way they think about moviemaking and the creative process and the financing of it and the P&L have all been disrupted by that.” ...

Further, says a distribution executive, “The irony is that most of the studios have started to include China grosses into ultimate numbers for films when first mapping out in the budgeting process, which can be dangerous. To hit budget numbers, you used to completely exclude China—which was a smart way to go about it and allowed China to become your upside opportunity.” Now, this person says, “Including China makes it even harder to hit your number and disastrous if the film does not get a release slot for any number of reasons”.

- Read the full article at Deadline.com


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