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News: General

TV FYC Campaigning Outpaces Oscars

Monday, June 19, 2017   (0 Comments)
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From Variety:

...We’re in the thick of Emmy campaign season, so much of this is to be expected. Nevertheless, everyone in Tinseltown seems to be in agreement: It’s gotten out of control.

“Campaigning has never been as voracious as it has been this year,” Richard Licata, a longtime TV communications executive and veteran of the Emmy circuit who last year launched his own company to service the industry, says. “I almost wonder if it’s all become white noise.”

The reason for the escalation is readily apparent; the crush of peak TV content, not to mention a daunting number of voters to reach (more than 21,000), means campaigns scramble to be recognized. This year, the TV Academy saw a record number of submissions across its countless Primetime Emmy categories. The danger, however, is a sea of choices rendering voters paralyzed with ballots in hand...

- Read the full article at Variety.com


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