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News: General

Hollywood Revitalizing as LA's Entertainment Epicenter

Monday, June 26, 2017   (0 Comments)
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From The Hollywood Reporter:

There's an eastward shift afoot in the industry. In January, Viacom moved eight of its cable channels into a brand-new, six-story Columbia Square office tower in Hollywood, leaving behind longtime digs in Santa Monica. The next month, Netflix said goodbye to Beverly Hills and hello to its own new office tower in Hollywood, the 14-story Icon. For producers in the San Fernando Valley, the moves have been a godsend. "Pitching used to mean a lot of time in your car traveling from Burbank to Santa Monica to Century City and Hollywood or any combination thereof," says Stuart Krasnow, executive vp creative at Burbank-based Telepictures, part of Warner Bros. Television. The other day, though, he recalls, "My vp and I went from Burbank to MTV in the new Viacom building in 12 minutes, then to Netflix, a four-minute drive, then back to Viacom for Comedy Central — and we even got to grab Sugarfish to go in the same building — then back to Burbank." Total time in the car for three pitches: 30 minutes. "All of a sudden we can get done in two and a half hours what used to take us an entire day. It doesn't get better than that," says Krasnow...

- Read the full article at HollywoodReporter.com


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