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Starz Expands Programming, Targets Spanish-Language and Childrens' Content

Monday, July 10, 2017   (0 Comments)
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From The Hollywood Reporter:

Lionsgate-owned premium TV firm Starz is betting on kids and Spanish-language content as it continues to expand the programming lineup on its Starz cable subscription VOD, app and over-the-top services.

The strategy is part of the company’s focus on targeting underserved audiences.

With more than 1 million subscribers since its launch in spring 2016, the company's app, which offers a stand-alone subscription streaming service for $8.99 per month, has provided Starz originals, including Power, Outlander and American Gods, and acquired fare. But the company says it has "significantly invested in its app and OTT programming over the past 14 months, growing its content offering by more than 125 percent to 5,500 titles." It says the focus has been on the acquisition of "strategically complementary programming that reinforces the Starz value proposition."

Starz says it has now committed to further grow its app/on-demand/OTT content offerings by 40 percent to nearly 7,700 by the end of the year...

- Read the full article at HollywoodReporter.com


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