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News: General

Imax To Shift Back to 2D Due To Demand

Wednesday, July 26, 2017   (0 Comments)
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From The Hollywood Reporter:

Imax looks to be jumping off the 3D bandwagon.

The giant screen exhibitor on Wednesday said it will play more digital 2D versions of Hollywood movies domestically, given a "clear preference" from consumers for 2D in North America, Imax CEO Richard Gelfond said.

- Read the full article at HollywoodReporter.com


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