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News: General

TV and Traditional Advert Spending Heading Down

Thursday, August 24, 2017   (0 Comments)
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From Deadline:

Bad news for traditional TV providers: Advertisers will probably spend about $75.6 billion on national and local TV this year — down 5.1% from last year, MoffettNathanson Research’s Michael Nathanson says today. That’s a drop from his previous projection for a 4.1% decline.

TV has company. He sees all traditional media at $109.7 billion — down 7.2% vs his earlier forecast for -5.9%.

The problem? They depend too much on ads from large retail, consumer products, and auto companies. And they “are not growing budgets,” a trend that became apparent in the first half of this year, the analyst says.

- Read the full article at Deadline.com


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