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News: General

Nielsen To Begin Tracking SVOD Audiences

Wednesday, October 18, 2017   (0 Comments)
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From Variety:

Nielsen said it would extend measurement of TV-show audiences to select subscription video on demand services, a new push by the backer of the media industry’s main yardstick to gauge interest in new video-watching behaviors...

“Measurement of SVOD content has been a big blind spot for the industry,” said Megan Clarken, the Nielsen executive who oversees measurement products related to video, in an interview. “Being able to follow assets across all these forms of consumer consumption, being measured apples to apples by a third party independent measurement is incredibly important for the studios, for the licensors or the rights holders of content.”

- Read the full story at Variety.com


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