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News: General

Studios Lag To Switch To More Secure And Cheaper Online Screeners

Thursday, November 2, 2017   (0 Comments)
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From Variety:

So why haven’t the studios switched [from DVD screeners to online screeners]?

The simple answer is fear of losing voters. “The No. 1 concern is the older awards-voter demographic,” [Matt Suggs, exec VP of Mediafly] says. “This is brought up by every one of our customers.” Many critics, guild members and especially Academy members who are crucial votes are not young and, the studios worry, not tech-savvy. Says one insider: “The only way to win awards is to guarantee that people see your movie. And you can’t guarantee that if you’re sending out a link. Who is going to be the first studio to say, ‘We didn’t send out DVD screeners, and we still won?’”…

Suggs points out that concerns about technological transitions are nothing new — even when it comes to screeners. “The same concerns existed when the studios moved to DVDs,” he says. “For several years, they still had older members asking for VHS tapes. It’s just inevitable that they’re going to migrate to eScreeners in the same way. The real solution to this problem is time.”

- Read the full story at Variety.com


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