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News: General

Revival of "Roseanne" Smashes Projections

Friday, March 30, 2018   (0 Comments)
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From Deadline:

Roseanne made a triumphant return Tuesday night, blowing past projections with a 5.2 adults 18-49 rating and 18.2 million total viewers for the debut of its revival, which remarkably drew 10% more viewers than the original series finale 21 years ago...

...Roseanne [was] able to tap into the often overlooked and underserved working-class audience, especially the portion that holds mostly conservative views. Not surprisingly, the top TV markets where Roseanne delivered its highest ratings were in states handily carried by Trump in the election. No. 1 was Tulsa in Oklahoma, which Trump won with 65.3% of the vote. It was followed by Cincinnati, Ohio and Kansas City, Missouri. The only marquee city from a blue state in the Top 10 was Chicago at No. 5 — the area where the series is set. ABC focused some of its marketing efforts in the region with a preview of the revival at the 54th Chicago International Film Festival.

- Read the full article at Deadline.com


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