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REARVIEW MIRROR: A long, long time ago, in an industry far, far away...

Posted By Chris Green, Wednesday, June 3, 2015
Updated: Thursday, June 11, 2015
Fifteen years ago, the Producers Guild of America christened its new magazine after the credit it had sworn to protect. Produced by made its debut in the spring of 2000, its 16 pages including a rundown on the Guild’s latest benefit, a PGA car leasing program, as well as a PGA-themed crossword puzzle (sample clue: Executive Director Vance Van _______). In case the puzzle gave you too much trouble, the magazine included a hint line, in the form of the author’s personal phone number. It was a different world, I tell ya.

Our debut issue also featured the epic cover you see before you. Because as every publisher knows: Nothing sells magazines like a montage of press clippings.

The thing is, you scratch the surface, and the guts of the book are true-blue PGA. The big feature story is on the importance of a pie-in-the-sky idea called the PGA Certification Mark. More than a decade later, that idea became The Producers Mark, appearing today on cinema screens around the world as the distinctive p.g.a. following a Produced By credit. There’s a feature on the Guild’s then-new arbitration process. Our first issue even offered a blurb on the promise of tapping Chinese markets, as well as the first installment of our longest-running department, Mentoring Matters.

Over the last 15 years, everything about the magazine has grown by leaps and bounds—our page count, the quality of our artwork, the range of topics covered in any given issue. We even got around to capitalizing the "B” in our title. But at its heart, that little 16-pager and the magazine you hold in your hands now are the same book. Our members have always been proud to be producers, and we’re still just as proud to show how good they are at their jobs.  

One more thing that first issue had, on page 12: its own "flashback” page featuring a prominent image of the Guild’s newsletter from 1981. Next to the old-school, single-color layout, our Produced by issue #1 looks downright snazzy. Sigh.

We guess we’re prepared for this issue’s cover to look adorably dated in another 15 years. Until then, our hope is that you enjoy a pretty cool magazine.   
-Written by Chris Green

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