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Produced By August/September 2019
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Sweet Smell Of Success - From The National Executive Directors

Posted By Administration, Wednesday, August 7, 2019

Reflecting on the 11th annual Produced By Conference, which wrapped up in June, we could not be prouder to represent the Guild as your National Executive Directors. In addition to the pleasure of connecting with so many interesting and engaged members of the PGA community, it was the breadth and relevance of the topics covered during panels and conversations that we found so impressive.

A crowd of 1,000 attendees packed the venues at Warner Bros. Studios for the two-day conference. Responding to suggestions and requests from our membership, this year’s discussions were the most forward-looking ever, and nearly every session was sold out.

In an environment where producers are facing a rapidly changing landscape in terms of content and distribution, valuable information was presented on the challenges of streaming and podcasting. There was also great interest in the panel on balancing creativity and cost when it comes to new technology.

Jeffrey Katzenberg and Meg Whitman, co-founders of the new digital platform Quibi, broke major news when they revealed that their business model will offer a generous intellectual property policy. After two years, producers can put their content in a longer form and “own their own IP.”

As more and more producers turn their talents to stories that have social impact or give voice to the underrepresented, new discussions and pitches are entering the production realm. The panels Content With a Conscience and Representation for Everyone were extremely popular and garnered a great deal of positive post-event coverage. Michael B. Jordan expressed beautifully the importance of choosing a mindful project, saying, “It’s about wanting to create bodies of work and tell stories that will make people go home and think thoughts that will weigh heavily on their heart.

Other panels receiving lots of press pickup included the entertaining duo of Michael Douglas and Danny DeVito and the candid conversation between Mindy Kaling and Nancy Myers.

The event wrapped up with a record 600 people participating in a lively Producers Mashup, where seasoned professionals engaged directly with small groups of attendees.

And for those who couldn’t be at the conference this year, it was livestreamed for the first time ever from the Steven J. Ross Theater, a move that was cheered by many grateful members.  

Congratulations and thank you to all our speakers, staff and volunteers who made the weekend such an overwhelming success. We’d especially like to thank the Conference Chairs: Betsy Beers, Ian Bryce, Tracey Edmonds, Mike Farah and Gene Stein. And a big shout-out to Madelyn Hammond & Associates, Barry Kaplan and Diane Salerno.

We now set our sights on a fantastic Produced By New York conference November 9. These are the perfect moments to celebrate the importance of building connections and community within our thriving industry.

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