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Going Green: PGA Green receives EMA’s Green Production Award

Posted By Administration, Friday, December 2, 2011

Going Green: PGA Green receives EMA’s Green Production Award
by Rachael Joy

It isn’t often that in one evening Norman Lear, Justin Timberlake and a water-free urinal share the stage but that’s exactly what happened at the 21st Annual Environmental Media Awards, which celebrates outstanding achievement within the entertainment and environmental communities.

Timberlake was just one of the many recipients being honored for their environmental contributions including PGA Green, which received the Green Production Award for promoting sustainable production practices–namely through the creation of and TheProducers Guild of America's Green Initiativewas introduced in 2009 as a direct response to PGA members who voiced the need for additional information on how to best produce more sustainable productions.

Co-founded in 1989 by the legendary producer Norman Lear, the Environmental Media Association mobilizes the entertainment industry in educating people about environmental issues. Their annual event recognizes environmentally conscious artists, films, TV programs and products including the aforementioned toilet, The Falcon waterfree urinal, saves over 40,000 gallons of water per unit annually. It’s these kind of innovative products and services that are listed in the and can help your next production be greener.

The Green Production Guide is a user-friendly website where members of the entertainment industry can access a vast global database of vendors that offer sustainable or environmentally sensitive services and products. Currently, more than 2,000 vendor listings are available, referred by producers and production representatives who had positive experiences with products and services on past productions.

In accepting their EMA Reality TV award, the producers of "Green Home 2011” on HGTV mentioned their use of the Green Production Guide and the PGA Green Unified Best Practices Guide. "We had our crew carpool to the set, used actual dishes at craft services and catering that we'd wash and bring back the next day. We felt like we were practicing what we preached instead of just doing a show about green," noted producer Loren Ruch.

It’s this implementation of the guide throughout the industry that led the Environmental Media Association to honor PGA Green with its inaugural Green Production Award.

Vance Van Petten and PGA Green Chairs Lydia Dean Pilcher and Fred Baron accepted the award on behalf of the entire committee. Van Petten stated, "In the more than 10 years I’ve served as the PGA’s Executive Director, there’s nothing I’m more proud of than they way our members have risen to meet the challenge of climate change.”

Tags:  PGA Green 

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