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Producing Killer Apps - What Producers Need to Know Before They Go Mobile

Posted By Administration, Tuesday, January 17, 2012

Fuzz Productions' Bradley Glenn
Producing Killer Apps Event in New York Presents the State of the Mobile Apps Industry 
By Chris Pfaff 

A sell-out crowd of 100 people crammed into the 57th Street Screening Room last month to see four of New York’s leading app producers discuss the current state of the mobile app developer industry and hear the tricks of the app store trade at the PGA New Media Council East’s ‘Producing Killer Apps: What Producers Need to Know Before They Go Mobile’ event. Part of PGA NMC East’s successful salon series (now in its 7th season), the event featured two members of the NMC East executive committee – Fuzz Productions’ Bradley Glenn and Hearst Magazines’ Julia Schulhof – as well as Gilt Groupe’s Chris Gonzalez and’s Jeff Frese. 

PGA NMC East member, and Hearst director of
mobile, Julia Schulhof
Bradley Glenn discussed the agency side of the mobile app business, showcasing some of Fuzz Productions’ recent work for Jay-Z’s ‘Decoded,’ as well as the Pat LaFrieda app for the popular meat expert, and the Preplay app for NFL fantasy football. Bradley discussed the wireframe as the "script and storyboard” for mobile apps, and how keeping it simple for the mobile interface will yield better results for app producers. Julia Schulhof discussed the trajectory of her career in mobile, which started with work on behalf of a science TV producer and led to CondeNet, the digital arm of Conde Nast. She showed how Hearst is getting solid traction from its investments in mobile apps, and discussed how she works with her development team to create apps under stringent deadlines. 

 Chris Gonzalez dazzled the audience with live demos of the Gilt Groupe app, which has to appeal to a rabid audience of daily deal-buyers. Jeff Frese demonstrated the app, and discussed the considerations of a mobile producer creating a mobile version of a popular web site.  

The panelists dispensed solid advice on how to work with the app stores, what technical resources were best for porting mobile apps, and how to promote apps. The PGA New Media Council East was thrilled to host these experts in the field, and looks forward to holding further such thought-provoking events through its continuing salon series.

Tags:  new media  PGA East 

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