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PGA WEST Seminar: Creating & Marketing the Family and Faith-Friendly Entertainment
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Creating & Marketing the Family and Faith-Friendly Entertainment is a seminar event featuring two robust panels who will discuss how the Faith and Family market has grown from niche to box office phenomenon.

When: Saturday, September 23, 2017
9:00 AM
Where: CBS Studios - Multi-Purpose Room 3
4024 Radford Ave.
Studio City, California  91604
United States
Contact: Sydney Stuart

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Faith & family-friendly entertainment has grown from a niche market to a TV and box office phenomenon. Learn how to navigate this booming market. This event will explore:

  • Find out where the audience is and how to reach them.

  • Who are the financiers and studios making these projects and what are they looking for?

  • Who are the distributors and marketers targeting this audience?

  • What makes a family friendly or faith-based project successful in the market place?

  • How the integration of the faith elements impacts the final product's success - creatively & commercially.

  • What are some do's and don’ts in creating content for this audience.

Registration is now open to NON-MEMBERS. Tickets are $50 per non-member. Payment is due by credit card at the time of registration.
PGA Members are free.


9:00am - 9:30am - breakfast/networking
9:30am – 10:45am – Panel One: The Market & the Audience

The panelists for our first panel include:

Simon Swart, Former EVP 20th Century Fox Faith
Paul Lauer, CEO Motive Marketing – Mark Burnett’s The Bible, Passion of the Christ, Captive
Rick Bonn, Director of Acquisition & Development: Pure Flix. (God Is Not Dead, Sampson, Do You Believe?)
Mark Joseph, MJM Entertainment, Development & Marketing. Walden Media’s Chronicles of Narnia, The Vessel, Reagan, Tolkien & Lewis
Ash Greyson, Founder Ribbow Media, Digital Marketing - Hacksaw Ridge; Editor-in-Chief for
Monica Bacon, Sovereign Agency (management/marketing) client Kirk Franklin, Let Hope Rise, Same Kind of Different as Me (Paramount)

10:45am - 10:50am – switch Panels

10:50am – 12:00pm – Panel Two: Content, Creating & Connecting

The panelists for our second panel include:

Brad Cummings, Windblown Media, Writer/Producer/Pastor: Lionsgate’s The Shack (Octavia Spencer)

Marybeth Sprows, VP Development & Production Paulist Pictures Hallmark Channel – Little Women (Lea Thompson), Every Other Holiday (Mar Vista Ent.), The Innocence of Joan Little (Will Packer Prods.), TV Movies/Specials/Pilots for UP-TV, CBS, CW, ABC.

Holly Carter, CEO Releve. Producer - Fix My Choir, Preachers of LA, (Oxygen), The Sheards, 106 & Gospel (BET), The Gospel, In the Mix (Lionsgate).  Founder of Merge Summit.

Sheryl Anderson, TV writer/EP – Hallmark Chanel, (TV movie, When Calls the Heart); UP-TV, (TV Movie, Ties that Bind,) Pilots for Disney, NBC, Lifetime


Nikki Hevesy, VP, Media Strategy, Artists for Community Transformation, Hollywood & Award-winning Director/Producer. Through the Glass Productions

With a background in both Judaism and Christianity, Nikki views things in the faith community from a broad vantage point, doing development, marketing strategy and consulting with artists and projects seeking to integrate faith-based elements into mainstream media and content. She has produced or directed multiple shorts, docs, multi-camera comedy, TV specials, promos, music videos and professional theatre. Nikki holds a Master of Fine Arts in Directing from the University of Southern California, as well as degrees in Theology and Biblical Literature. Nikki has taught sitcom production, acting and directing at several universities including Pepperdine, Azusa pacific Valley College and others. She has worked in film marketing as campaign, strategy and project manager on feature film and TV movie releases with Motive Marketing, and served on the leadership team with BEACON (Bel Air Entertainment and Arts Community) for 6 years. During her tenure she tracked the emergence of the faith-based market boom as they hosted dozens of above the line talent, who examined integrating faith into their work in Hollywood film and TV.  Nikki is an alum of the PGA diversity program where she developed a scripted series on gang intervention. She currently is developing TV & Film projects under her company Through the Glass Productions and is in co-production deals for TV series with both GRB Entertainment and Cabana 512.