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PGA & AAFCA Webinar: Black Music Artists on Switching Hats with Ludacris & Babyface - 6/08
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6/8/2020
When: Monday, June 8th
1:00 p.m. PDT | 4:00 p.m. EDT
Where: United States
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Black Music Artists on Switching Hats

The Cross-Over Skills from the Front of the Stage to Behind the Lens

 

When:

Monday, June 8th

1:00 - 2:00 p.m. PT | 4:00 - 5:00 p.m. ET

 

Presented in collaboration with the African-American Film Critics Association, this session explores how music artists have used their success in the music industry as a springboard to success, not just in front of the lens, but also behind the camera as producers. Confirmed for the line-up: Kenny "Babyface" Edmonds, Chris "Ludacris" Bridges, Rickey Minor, and Judith McCrearyModerated by People music editor Janine Rubenstein and AAFCA President Gil Robertson. Final speakers to be announced. Open exclusively to PGA members and film critic members of the African-American Film Critics Association.

  

Chris "Ludacris" Bridges

The career of the multitalented CHRIS “LUDACRIS” BRIDGES can best be described as remarkable. As a recording artist, he has sold more than 15 million albums domestically, thanks to the blockbuster success of such singles as “Stand Up,” “Get Back,” “Southern Hospitality,” “Number One Spot,” “Money Maker” and “My Chick Bad.” All of these records were accompanied by ingenious videos that demonstrated Bridges’ far-reaching imagination, and his willingness to stretch the boundaries of what rap videos should look and feel like.

With an unrivaled match of lyrical acumen, wit, and imagery, Bridges has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes,
Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways, with the song “Runaway Love.” Bridges’ versatility and artistic complexity also enabled him to make a seamless transition to acting.

In 2017, Bridges starred in the highly anticipated The Fate of the Furious, which broke records at the box office, becoming the highest grossing film opening worldwide. He will reprise his role of Tej in Fast & Furious 9, set to start filming in a couple of months. In 2018, Bridges was featured on Carrie Underwood’s platinum song “The Champion” on which he was a songwriter. Bridges was also featured in movies “Ride” and “Show Dogs”in 2018.

His other feature film credits include Universal Pictures’ Fast 7, Fast & Furious 6, Fast Five,
2 Fast 2 Furious, Garry Marshall’s ensemble comedy New Year’s Eve; and Ivan Reitman’s romantic comedy, No Strings Attached, opposite Ashton Kutcher and Natalie Portman. His acclaimed performances in film, (Crash, Hustle & Flow), and television, ( Law & Order: Special

Victims Unit), have Hollywood and critics alike buzzing about his increasingly impressive screen resume. Stepping back into the studio, he is working on new music with an album release sometime this year.

A consummate businessman, Ludacris is enjoying success outside of entertainment. His latest venture includes opening his long anticipated new restaurant “Chicken-n- Beer” at the Hartsfield-Jackson Atlanta Airport. In addition, he is dipping his hands in tech space by partnering up with apps such as “Roadie” an on-the-way delivery service.

Bridge’s philanthropic efforts rival his entertainment accomplishments. He started The Ludacris Foundation in 2001 which focuses on helping the youth in his hometown of Atlanta. In addition, he has recently partnered with No Kid Hungry and Feeding America. 

 

Kenny "Babyface" Edmonds

Kenny “Babyface” Edmonds is one of the most celebrated creative forces in music history. As a recording artist, songwriter, and producer, he has earned 11 Grammys® and created 26 number-one R&B hits. His smooth, sexy, and soulful voice has touched audiences for over five decades, during which he released three consecutive multi-platinum albums: Tender Lover (1989), featuring the #1 “Tender Lover”; For the Cool in You (1993), included “Never Keeping Secrets” and “When Can I See You”; and The Day (1996) featuring “Every Time I Close My Eyes.” Return of the Tender Lover (released December 2015) introduced a free-spirited Babyface putting his stamp on a contemporary sound he describes as “unapologetic R&B.” This album followed the critical and commercial response to his and Toni Braxton’s 2014 Grammy®–winning album Love, Marriage & Divorce.

While the world was in quarantine during the COVID-19 pandemic, Edmonds, along with producer Teddy Riley, set a record for Instagram, attracting over four million viewers during a live episode of the Swizz Beatz & Timbaland's Verzuz Beat Producer Battle series. The event, on April 23, attracted fans from around the world, music artists, film & television celebrities, and pop culture icons.

Babyface was featured on guitar & vocals in a performance with Boyz II Men during the season finale of Saturday Night Live on May 9. The group performed "A Song for Mama" (penned and produced in 1997 by Edmonds) with each member at a different location during the stay-at-home order, a first for SNL.

As co-founder with L.A. Reid of LaFace Records in 1989, Babyface nurtured the careers of such megastars as TLC, OutKast, Usher, and Toni Braxton. His extensive songwriting and production credits from the 1990’s to present has resulted in landmark achievements. Kenny “Babyface” Edmonds became a music industry icon by producing and writing hits for Whitney Houston, Eric Clapton, Michael Jackson, Madonna, Boyz II Men, Mariah Carey, Beyoncé, and P!nk. That hit list boasts such smashes as Madonna’s “Take a Bow,” Clapton’s “Change the World,” and Boyz II Men’s “I’ll Make Love to You.” As one of the most sought after producers in music, he collaborated with Bruno Mars, Kat Graham, Johnny Mathis, Barbra Streisand, Celine Dion, Ledisi, Colbie Caillat, Jennifer Hudson, Ariana Grande, After 7, and Toni Braxton, as well as wrote and produced music for the Adam Sandler film Sandy Wexler and was the theme composer and producer for the BET miniseries “New Edition Story.”

The prolific music man counts more than 200 top 10 R&B and over 50 top 10 pop hits (including 16 No. 1’s). His music catalogue of singles and albums has tallied hundreds of millions of streams and sales worldwide, forever changing the history of popular music.

Industry awards and honors include the Soul Train Music Awards, BMI Awards, NAACP Image Awards, American Music Awards and BET Walk of Fame Award. He received a star on the Hollywood Walk of Fame in 2013 and was inducted into the Songwriter’s Hall of Fame in 2017.

Babyface is a passionate philanthropist, active in supporting Carousel of Hope which benefits the Children’s Diabetes Foundation, Barbara Davis Center for Childhood Diabetes, Larry Ruvo’s “Keep Memory Alive,” and Stand Up for Cancer. He has also lent his support to FasterCures, VH-1 Save the Music, United Negro College Fund, the David Foster Foundation, and the Mike Milken Prostate Cancer Foundation.

 

By registering for this Q&A, you will receive a calendar invitation from PGA Admin containing the Zoom credentials. Once the webinar reaches capacity, please participate via private YouTube livestream, which will be included in the calendar invitation 5 minutes prior to the start of the event. Prior to the start of the event, you may also refresh this event page to access the private YouTube livestream. Thank you.

Please note: The PGA strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request an accommodation for you or your guest, or for inquiries about accessibility, please contact Diana White at dwhite@producersguild.org or 646-766-0770.