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PGA WEST Seminar: Opening the Black Box: How Research Creates Power in Hollywood
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When: Saturday, March 17, 2012
10 AM - 12 PM
Where: CBS Radford Studios
4024 Radford Avenue
Multi Purpose Room 9
Studio City, California  91604
United States
Contact: Kyle Katz

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PGA WEST SEMINAR: Opening the Black Box: How Research Creates Power in Hollywood

You’ve heard the stories: The producer or director who lost control over final cut because their film didn’t hit a certain number in testing. The focus group of 10 people that took your project in a completely different direction. The great film that everyone said would open huge and wound up bombing. It’s almost impossible to spot these research-based pitfalls… unless you know what you’re looking for. In this unique, one-time only session, Vincent Bruzzese, President, IPSOS OTX’s Worldwide Motion Picture Group, one of the industry’s most widely-used research and marketing consulting firms, pulls back the curtain on their research process.

Get ready to learn the secrets that only the major studios and companies know, such as how research can be used to obtain financing or distribution, alter a film at the script stage to mitigate risk in choosing a project or save money on the back end, picking a release date, and determining the relative values of different titles or stars. Also find out what research should be doing as well as the reasons you sometimes get the wrong answers! Knowledge is power, and it’s time to arm yourself for the creative battles ahead. There will be an extensive Q&A session afterwards so come armed with the questions you always wanted answered but had no one to ask!

Vincent Bruzzese -- President, Worldwide Motion Picture Group, at Ipsos MediaCT (formally OTX)
Mark Gill -- President of Millennium Films

Date: Sat. March 17, 2012

Time: 10am-12pm
Continental Breakfast will be provided

Location: CBS Radford
Multi-Purpose Room #9

Fees: PGA Members - Free
Non-Members - $50
Students w/Valid ID - $20
Entrance Fees will be collected at the door
Credit Cards/Checks/Cash accepted