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When: Monday, November 17
From 7:00pm - 9:00pm
Where: Theresa Lang Auditorium
The New School
55 West 13th St.
New York, New York  10011
United States

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The PGA New Media Council East invites you and a guest to...


Monday, November 17 from 7:00pm - 9:00pm
Theresa Lang Auditorium
The New School
55 West 13th St. at 6th Ave.
Light refreshments with be served

The growth of the electronic book, or e-book, market has been staggering, rocketing from $68 million to $3 billion in the U.S., from 2008-2013. The numbers are even more impressive, when you consider that the category did not exist for major publishers until 2008. E-books made up 17% of sales at Harper Collins during holiday 2013 season. For Hachette, it was 33% and Simon and Schuster saw a 23% figure. While the proliferation of devices, including the Kindle and tablets, and the growth of the self-publishing market, thanks to easy-to-use publishing platforms, is shifting publishers inevitably toward the e-book market, the enhanced e-book offers a rich arena for new media publishers, including video, audio, and extended links to supplemental content. 

In this session, we will hear from some of the leading e-book producers and publishers, and will delve into the considerations that producers and authors now face in an industry that is more interactive than ever.

Rick Smolan, CEO, Against All Odds Productions
Rick Smolan is the CEO of Against All Odds Productions, which specializes in the design and execution of large-scale global photographic projects that combine compelling story-telling with state-of-the-art technology. Eight of the company's projects have been featured on the covers of Fortune, Time, Newsweek and US News & World Report. Smolan has published a book, ‘Inside Tracks,’ which is based on the recent feature film, ‘Tracks,’ the story of Robyn Davidson’s 1977 trek through the Australian desert, which he chronicled for National Geographic magazine. ‘Inside Tracks’ has a free app which enables smartphone and tablet users to recognize one of his original photos from Robyn’s trek and immediately play a scene from the movie, based on the photo. 

Pat Pagano, director of digital content operations, Barnes & Noble
Pat Pagano is the director of digital content operations for Barnes & Noble, one of the leading book retailers, and a New York City institution since 1886. He was previously associate director of digital publishing services for HarperCollins Publishers, and he has worked in IT and production for magazine publishers, including Fairchild Publications, Village Voice Media, and Rolling Stone, among others. 

Anna Stevens, Strategic Partner Manager, Google Play Books & Magazines
Anna Stevens manages business development relationships with top print publishers, including Penguin Random House, Condé Nast, Hearst, and HarperCollins. She is responsible for aligning Google product development and publisher interests by creating & leading the relationship between product teams at Google and partners, and launching products with partners across Android and Play.

Andy Hunter is the Publisher of Black Balloon, a critically acclaimed independent press known for pushing the boundaries of what a book can be. He's also the founder and chairman of Electric Literature, the innovative digital publisher that the Los Angeles Times recently hailed as “an online powerhouse." Electric Literature's mission is to use digital media and innovative distribution to keep literature a vital part of popular culture. Highlights of his career include pioneering a digital-savvy publishing model that has become a standard for independent publishers; working with notable authors such as Pulitzer-prize winner Michael Cunningham, MacArthur "Genius" Grant Winners Colson Whitehead and Lydia Davis, Rick Moody, Nathan Englander and Javier Marías; developing the first book app that allowed the reader to interact with the author; partnering with the 9/11 Memorial on an app that captured oral histories of witnesses and first responders; and winning the National Book Foundation's 2011 Innovations in Reading Prize.

Moderated by Blaine Graboyes, PGA East Member at Large, New Media Council Board