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When: Tuesday, May 19
Where: Theresa Lang Auditorium, The New School
55 West 13th St.
New York, New York  10011
United States

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The PGA New Media Council invites you and a guest to...


Tuesday, May 19
6:30pm - Doors open
7:00pm - Event begins
Theresa Lang Auditorium, The New School
55 West 13th St. at 6th Ave.

The e-commerce revolution has come a long way from early days of and the dotcom era. Now, e-commerce sites rely as much on the savvy of producers and digital product engineers who come from varied digital media backgrounds.

New York has become a haven for e-commerce sites that both redefine the experience of buying real and virtual goods and offer new ways to distribute content. As the digital experience becomes more about “buying” content in different ways, producers will need to know more about the audience that both consumes and “makes” content in a variety of digital communities.
This session will include leading producers and product engineers, and technology executives who are at the forefront of the new e-commerce revolution.

Chase Nicholl, senior web producer, Makerbot Industries 
Based in Brooklyn, Chase Nicholl is the senior web producer for Makerbot Industries, one of the pioneers in 3D printing and a leader in the “maker” revolution, in which designers create products using off-the-shelf tools. Chase helped build the Makerbot digital store, a marketplace for 3D-created products. He also helped create Makerbot’s Thingiverse initiative for digital designs for physical objects. Chase created the first geolocation-based radio player, Spindio, which enables live music discovery and playback, in 2012.
Mike Brittain, chief mobile producer, Etsy
Mike Brittain, based in Brooklyn, is responsible for the teams that are building Etsy’s buyer- and seller-focused apps on iOS and Android. He has helped build the team that has made Etsy a leading community on multiple devices, and helped build Etsy’s photo processing and content storage capabilities. He was previously at CafeMom, where he helped build the site’s user-generated photo capabilities. Prior to this, he was the senior web producer for, one of the first branded entertainment sites on the Web. He enabled availability for all of Heavy's online products, and led R&D for cloud-based web hosting using Amazon's EC2 and S3 services.
Mike George, Vice President of Apps, Games, and Cloud Drive, Amazon AppStore
Mike George is the vice president of apps, games, and Cloud Drive for the Amazon AppStore, which has created a marketplace for content that will soon rival the Apple iTunes Store. Mike helped create the marketplace for Amazon video downloads, and helped create the content strategy for a wide range of Amazon-acquired properties, including and, among others. He helped usher in the web publishing era with the likes of Digital Ink/Washington Post; USA Today, and The Baltimore Sun, in the 1990s.
Raoul Didisheim, principal, Mariana Media
Raoul is a leading new media producer in the e-commerce and social marketing arena, and currently helps build content experiences for multiscreen e-commerce initiatives for luxury brands, including Mariana Antinori. He previously was VP and General Manager for blucarat, where he helped drive e-commerce content campaigns for major brands. He has worked with leading digital agencies, including Razorfish and started out as a producer with ABC News. He is a long-time member of the PGA New Media Council.
Moderated by Chris Pfaff; PGA New Media Council
A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris has been a PGA New Media Council member since 2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division, among others.