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When: Tuesday, February 9
7:00pm - 9:00pm
Where: Theresa Lang Auditorium, The New School
55 West 13th St.
New York, New York  10011
United States

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The PGA New Media Council invites you and a guest to


Tuesday, February 9
6:30pm - Doors open
7:00pm - Event begins
Theresa Lang Auditorium
The New School
55 West 13th St. at 6th Ave.

Virtual reality, or VR, has had a long lifecycle as a technology for medical, military, and advanced videogame research and development. First introduced in the late 1980s, virtual reality was originally the creating driver for experimental artists, including early web immersion technology from Silicon Graphics and Netscape. Virtual reality has advanced to a true consumer product now, expanding beyond augmented reality (AR) applications, glasses, and headsets to power experiences that are compelling and immersive.

The recent introduction of the $99.00 Samsung Gear VR headset, the announcement of the Oculus Rift CV-1 headset, and the innovative apps that are powered by low-cost (as low as $10) VR glasses and Google Cardboard are creative a new market for production companies. With customized camera rigs, stereoscopic lenses, and streaming applications, producers are creating new experiences for brands (Tommy Hilfiger); news organizations (Associated Press, CNN, The New York Times), and media companies (HBO; 21st Century FOX, NBA), as audiences prepare to dive into content in ways not felt, or seen, before. 

The Consumer Technology Association (CTA) estimates that 1.2 million VR headsets will be sold in the US in 2016, and estimates that, by 2020, the overall VR market will be somewhere between $50-150 billion. As VR content moves onto mobile devices and cost-effective headsets at an increasing pace, producers will be in greater demand for new forms of immersive storytelling.

Magnus Erhardt, creative director, EdgeDNA
Magnus Erhardt is the creative director for New York-based EdgeDNA, a leading AR and VR and Internet of Things (IoT) studio. Magnus and his team have created engaging experiences for brands ranging from Absolut Vodka; Cisco; MTV; Tripadvisor; Danon, and Google. He has led innovation in building audiences through new applications of VR technology. Magnus has worked as a designer and creative director at firms including MTV Networks; R/GA; RDA International and Wanderfly, among others. 

Bradley Albert, co-founder, Azimyth Creation Studio
Bradley Albert is the co-founder of Azimyth Creation studio, a leading New York-area VR studio that produces experiences for brands and global organizations. He was previously the chief marketing officer for SynApps Media, where he created apps for organizations including Associated Press. Brad He is the president and creative director of Namegame Branding, which creates products for leading brands, including Puma and P&G. 

Caitlin Burns, chief operating officer, datavized/vice chairperson, PGA New Media Council
Caitlin Burns is the chief operating officer of datavized ,a New York-based immersive design studio, focused on the intersection of Virtual Reality (VR) and Data Visualization. She is one of the industry’s leading transmedia producers and thought leaders, and leads Caitlin Burns & Associates, a New York-based firm that develops multiplatform strategies for brands and story worlds. Caitlin serves as a delegate on the national board fo the PGA New Media Council, and is currently vice chairperson of the PGA New Media Council. She is co-chair of the PGA Women’s Impact Network (WIN). Caitlin was previously a producer and executive editor with Starlight Runner Entertainment. 

Shazna Nessa, director of journalism, The John S. and James L. Knight Foundation
Shazna Nessa is the director of journalism with The John S. and James L. Knight Foundation, based in Miami, Florida. She creates strategies for grantmaking in digital journalism that meet the Foundation's goal to support informed and engaged communities, developing collaborative projects and experiments by convening journalists, academics, technologists and designers around ideas that drive transformational change and innovation. Currently, she is working on projects that connect journalists with VR. Shazna was previously a Knight Fellow at Stanford University, and was an adjunct professor for design and presentation for journalists at the City University of New York (CUNY) graduate school of journalism. She has served in executive positions in digital media and innovation with Conde Nast, Associated Press, and early-stage French ventures such as Easynet Paris and Cyberia. 

Dennis Adamo, chief operating officer,
Dennis is the chief operating officer of, a mobile Virtual Reality software company that offers the daydream.VR Music Virtualizer on Android and iOS for Google Cardboard VR Viewers. The daydream.VR product is a lightweight mobile VR software platform that enables anyone with a smartphone to transform their music, photos, and social media into dazzling VR experiences. Dennis was previously growing digital businesses in Russia, including LG Ad; iCrossing’s iCMA; Yahoo! Russia, Laika, and others. Prior to this, he was the CEO of Wicked Wireless, a mobile content firm based in New York. Dennis was a founding member of Pseudo Interactive, the legendary Silicon Alley media venture. 

Moderated by Chris Pfaff; PGA New Media Council
A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris has been a PGA New Media Council member since 2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division, among others. 

This invitation is non-transferable and has no cash value.