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News: New Media

Variety - DWA: Early Digital Releases Help Sell More Movies

Tuesday, October 29, 2013   (0 Comments)
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Utilizing the electronic sell-through window, the period or digital availability to consumers before DVD or Blue-ray availability, has helped DreamWorks Animation boost their revenue for homevideo.

"Hollywood’s studios are increasingly focusing on the digital sales of films, over rentals, as a way to increase the amount of money they make from their titles on homevideo. Pricing films at around $15 on digital has proved a sweet spot for many consumers, as has early releases on digital through the EST window for others."

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