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News: New Media

Polygon - Flappy Bird is Proof That No One Knows What The Audience Wants

Thursday, February 6, 2014   (0 Comments)
Share | takes a look at how a simple game can gain enormous popularity and how that illustrates that audience engagement will always be far from predictable.

"Finally, and most importantly, we should learn once and for all that we will never really know what ‘the people’ want. The screenwriter and novelist William Goldman famously suggested that in Hollywood "nobody knows anything." The success ofFlappy Bird is above all a reminder that this maxim is as true in game development as it is in movie making."


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