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News: New Media

Variety - Make Studios 'Mostly a Distribution Play' for Disney

Thursday, September 11, 2014   (0 Comments)
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More viewers means more eyeballs for Disney’s brands, which the company will promote to Maker’s audience.

That will especially come through short videos — an area “that we haven’t even scratched the surface on,” Rasulo said.

Instead, Disney has largely focused on turning its library of characters and properties into films and TV shows as a way to monetize them.


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