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News: General

Directors Are Taking Issue With Their Films' Trailers & Marketing

Friday, July 10, 2015   (0 Comments)
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As a sliver of the ever long struggle between "commerce and art", big-budget directors (Jurassic World & Terminator: Genisys) have recently been more vocal about their displeasure with the marketing of their projects and how it represents and sets expectations for their work.

From The Guardian:

...But something may be stirring: the first small sparks of revolution. It may not sound much, but the directors of two of this year’s most expensive and most heavily marketed films – Jurassic World and Terminator Genisys, which cost [$181M] and [$155M] respectively – have openly criticised the efforts of those charged with selling the films. And not in a quiet way either; right in the middle of said marketing campaigns, when all attention is focussed, and when any deviation from being on-message is a crime against commerce.

Terminator Genisys director Alan Taylor said he had protested about spoilers in the trailer, leading to "unpleasant conversations” with the marketing department, and Colin Trevorrow, Jurassic World’s director, has become a repeat offender: first backing up fellow film-maker Joss Whedon’s criticism of a "sexist” promotional clip, and subsequently, like Taylor, questioning the content of the film’s trailer.

Both directors’ complaints revolve around how these promotional materials were going to affect the way audiences responded to their work – not simply that they gave away the ending or plot twists. Trevorrow acknowledged that Whedon was right because, he felt, the clip in question – of "life-force” Chris Pratt flirting with "stiff” Bryce Dallas Howard, to use Whedon’s words – failed to convey that the characters are "stereotypes that are deconstructed as the story progresses”.

- Read the full article at