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News: Produced By Conference

Produced By Conference Announces Additional Speakers and Mentors

Wednesday, May 10, 2017   (0 Comments)
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Doug Belgrad, Bruce Cohen, DeVon Franklin, Jeffrey Hirsch, Pearlena Igbokwe, Norman Lear,

David Madden, Vanessa Morrison, John Wells, & More Added to the June 10 & 11 Event

LOS ANGELES (May 10, 2017) – The Producers Guild of America (PGA) announced today additional speakers, moderators, and mentors for its 9th annual Produced By Conference (PBC). It is the only conference specifically created by producers, for producers and features a broad range of programming, including mentoring roundtables, workshops, and networking events. PBC’s prestigious “Conversation With” series has added Bruce Cohen, Norman Lear, and John Wells to line-up, each grouped with previously announced headliners for the following panels: “Conversation With: Oprah Winfrey, Ava DuVernay and Bruce Cohen,” “Conversation With: Jordan Peele and Norman Lear,” and “Conversation With: Damien Chazelle and John Wells.”

Additional speakers, moderators, and mentors have also been added to the line-up for the 9th annual Produced By Conference. In alphabetical order, the new additions are:

·       Doug Belgrad, CEO, 2.0 Entertainment, “Peter Rabbit,” “Bad Boys 3”

·       Janet Brown, EVP, Distribution, Gunpowder & Sky

·       Gloria Calderon-Kellett, “One Day at a Time,” “How I Met Your Mother"

·       Bruce  Cohen, “American Beauty,” “When We Rise”

·       Bob Eicholtz, CTO, Technicolor Production Services

·       DeVon Franklin, “Miracles from Haven,” “The Star"

·       Carolyn Giardina, Tech Editor, The Hollywood Reporter

·       Mitch Gross, Cinema Product Manager, Panasonic USA

·       Pete Hammond, Awards Editor & Columnist, Deadline

·       Jeffrey Hirsch, Chief Operating Officer, Starz

·       Pearlena Igbokwe, President, Universal Television

·       Matt Kaplan, President, Awesomeness Films

·       Jody Kelley, Entertainment Underwriting Specialist, Chubb Group of Insurance Companies

·       Rachel Klein, Producer/CEO, Fire Starter Studios; "30 for 30 The Fab Five," “NEA: United States of Arts”

·       Norman Lear, CEO, Act III Productions, "One Day at a Time," "All of the Above”

·       Phil Lelyveld, USC Entertainment Technology Center

·       Michael Levy, VP Business Development, Chainsaw

·       Joe Lewis, Head, Comedy, Drama & VR, Amazon

·       Steve Lucas, CEO, Across Realities

·       David Madden, President, Entertainment, Fox Broadcasting Company

·       Mary Ann Marino, Head of Physical Production, Amazon Studios; "The Man in the High Castle," "Last Flag Flying"

·       Will Mason, Co-Founder/President, Upload VR

·       Chris Moore, Principal, The Media Farm; "Manchester by the Sea," "Project Greenlight"

·       Vanessa Morrison, President, 20th Century Fox Animation

·       Ginny Nugent, Senior Vice President, HBO West Coast Production; "Silicon Valley," "Fahrenheit 451"

·       Brian O’Shea, CEO, The Exchange; "Drive," "Rabbit Hole"

·       Frank Patterson, President, Pinewood Atlanta Studios

·       Kathy Petty, Vice President, Production Finance, Universal Pictures

·       Sarah Platt, International Engagement & Business Development, Wanda Studios; "Rules Don't Apply," "Source Code"

·       Malia Probst, Director of Brand Development, VRScout

·       Rena Ronson, Head of UTA Independent Film Group

·       Sarah Schechter, President, Film & Television, Berlanti Productions; "Riverdale," "Supergirl"

·       Dr. Paula Schoen, Medical Doctor, Entertainment Industry Physicians

·       Mark Schwartzbard, DP, “Love,” “Master of None”

·       Ty Warren, Vice President, Worldwide Physical Production, Netflix; "Stranger Things," "The Crown"

·       John Wells, Principal, John Wells Productions, “Shameless,” “The West Wing”

·       Steven Wolfe, CEO/Producer, Sneak Preview Entertainment; "500 Days of Summer,” "Twin Falls Idaho"


* The above speakers are subject to change due to their availability.

The Produced By Conference’s popular Mentoring Roundtables give attendees a chance to ask questions about their own projects in development and learn in a more personalized, intimate setting with real one-on-one feedback. No pitching is allowed -- the Roundtables are intended simply to answer questions and provide insight into the nature of a successful producing career. In alphabetical order, Mentors for PBC 2017 are:


·       Matt Baer, President, Matt Baer Films, “Unbroken”, “Maggie”

·       Bob Boden, EVP, Production & Development, Entertainment Studios

·       Ian Bryce, Principal, Ian Bryce Productions; "Transformers" franchise, "Saving Private Ryan"

·       Lydia Dean Pilcher, CEO/Producer,  Cine Mosaic, "The Immortal Life of Henrietta Lacks," "Queen of Katwe"

·       Tracey Edmonds, CEO and President, Edmonds Entertainment; Co-Host, Extra; “Jumping the Broom,” "With this Ring"

·       Misha Green, Creator, Writer and Executive Producer, WGN America’s “Underground”

·       Gary Lucchesi, President of the Producers Guild of America; “The Lincoln Lawyer,” “Million Dollar Baby”

·       Lori McCreary, President of the Producers Guild of America; INVICTUS, "Madam Secretary"

·       Chris Moore, Principal, The Media Farm; "Manchester by the Sea," "Project Greenlight"

·       Joe Pokaski, Creator, Writer and Executive Producer, WGN America’s “Underground”

·       Hal Sadoff, CEO, Silver Pictures Entertainment


* The above list is subject to change due to the Mentors’ availability.


The PGA’s Produced By Conference is a premier event offering producers abundant opportunities to network with and learn from top storytellers and decision-makers. It features a broad range of programming including mentoring roundtables, workshops, and networking events in addition to its three session tracks and the all-new Producers Mashup. PBC takes place Saturday, June 10 and Sunday, June 11, and is hosted by Twentieth Century Fox on its studio lot in Century City, CA. Registration is open now at; prices increase on May 16.

In additional to Twentieth Century Fox, official sponsors include AMC Networks; ARRI; BEN, Branded Entertainment Network; Box; Cinecittà Studios; Coca-Cola; Delta Air Lines; Entertainment Partners; Film US Virgin Islands; Final Draft; Heineken; Honolulu Film Office; HUB Entertainment Insurance; Indiepay; Johnson & Johnson LLP; KIND Snacks; Microsoft; PRG, Production Resource Group; Panasonic;  Pinewood Atlanta Studios; Produce Iowa; Proximo Spirits; Robinson Granatt LLP; SAG-AFTRA; SAGindie; Siggis Dairy; Technicolor; The Molecule; VER; and Wanda Studios.

Produced By 2017 is chaired by PGA members Ian Bryce, Tracey Edmonds, Marshall Herskovitz, and Rachel Klein. The team includes Supervising Producer Barry Kaplan (EKG, Inc.), Program Director Madelyn Hammond (Madelyn Hammond & Associates), Sponsorship Director Diane Salerno (Six Degrees Global), and Marketing Consultant Kristin Petrovich (Createasphere).

The 2017 Produced By Conference is made possible by The PGA Foundation, The Producers Guild of America’s charitable entity.  The Produced By conferences are the cornerstone events that epitomize the Foundation’s core mission, to educate and inspire those working in the producing profession. To review highlights from previous conferences and receive news and the latest programming updates for PBC, please visit the Guild’s official website and follow its social media channels for the event:



Twitter: @Produced_By




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