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News: General

Understanding The Netflix Audience Numbers

Thursday, January 24, 2019   (0 Comments)
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From Slate:

Last week, Netflix, which has historically guarded its ratings data the way a dragon guards its treasure, released a letter to shareholders that contained some eye-popping viewership figures. According to the streaming service, You, the slick series about a hunky emo psycho killer, has been watched by 40 million member households in the four weeks since Netflix imported it from Lifetime. Sex Education, a witty high school sex dramedy, is also on track to be watched by 40 million member households in its first four weeks. The service said the Sandra Bullock movie Bird Box would be watched by 80 million member households over the same amount of time. (At the price of an average American movie ticket, about $9, that’s a Black Panther–sized audience.) Bodyguard (a coproduction with the BBC), the Italian-language series Baby, and the Turkish-language The Protector were each watched by 10 million member households in their first four weeks. That is to say, based on audience, a Netflix show in Turkish would have landed in network TV’s Top 10.

- Read the full article at Slate.com


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