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News: General

Entertainment One Purchased for $4B By Hasbro

Thursday, August 22, 2019   (0 Comments)
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From The Hollywood Reporter:

Toy maker Hasbro has acquired Canadian studio Entertainment One as part of a $4 billion all-cash transaction.

The deal, unveiled Thursday after the market close, hands Hasbro eOne's Peppa Pig and PJ Maskskids series and other top properties like Nickelodeon's Ricky Zoom. Under the terms of deal, eOne shareholders will receive $6.80 in cash for each common share, which Hasbro said represents a 31 percent premium to its 30-day average price...

Hasbro, known for its toy-to-film properties like Transformers and G.I. Joe, touted the acquisition for accelerating his company's "brand blueprint strategy" by adding eOne's family brands and film and TV expertise.

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